American Greetings - Recent Successes
Year in review video
Fast, legible, energetic, audience appropriate, and not boring. Those were the requirements for the Recent Successes video. With nearly forty text driven announcements at the root of this project, avoiding monotony was the main goal. Anyone can build a slideshow with text, and anyone who has sat through one of those slideshows knows how soon you start daydreaming.
The end result of a week collecting images and adjusting the copy while simultaneously building the program is a two minute ride for the viewers through loads of info that doesn’t put you to sleep.
Starting with just a page of statements, and no images, to delivering an HD version of the program for playback from a digital media server to a happy client in a week could be considered one of our recent successes.